Digital
About us
Nulund
/njuːlænd/
Work with us
Analog
About Nulund/njuːlænd/

Product thinking. Engineering experience. A habit of making things.

Nulund works across software and physical products. We bring together product leadership, software development, composites engineering, and manufacturing experience to make complicated work understandable and buildable. Our experience spans enterprise platforms, independent software, commercial engineering programs, and projects made by hand.

scroll — meet the founders ↓

Meet the founders

01
/ˈɛm.ɪ.li/
Product leadership+Software

Emily Lund

If you’ve got product work nobody owns, I want it.

Emily leads complex digital product work from definition through delivery. Her experience includes enterprise platforms serving millions of users, legacy-system migrations, ecommerce, and independently developed software. She connects strategy, requirements, design, and implementation so teams can make clear decisions and follow through on them.

Ships · digital

A gap in the org chart becomes a gap in the product. I take the work nobody owns and own it, from “what are we even building” to a thing that works.

Makes · by hand

Making is part of the practice. Furniture, built-ins, gardens, and other self-directed projects keep us close to materials, tools, and the decisions that turn a plan into something useful.

  • Living Room Built-InsIn Progress
  • Pantry Build-OutIn Progress
  • Rooftop GardenIn use

Fractional product leadership, contract, and project work.

Fractional PMProductSoftwareBuilderSay hiExplore Emily’s experience
02
/ˈrɛdʒ.i/
Composites+Manufacturing engineering

Reggie Lund

Answers “could we build that?” with “yes, but let me check the math first.”

Reggie is a former Trek engineer with more than 20 years of experience spanning composite product development, manufacturing, testing, and technical leadership. His work includes the Émonda initiative, the patented pivot behind IsoSpeed, a custom bicycle-testing treadmill, and manufacturer development with Giant and Quest in Taiwan and China.

Engineering · at Trek
Makes · by hand

At home, he designs and makes with Emily, including CNC-cut furniture, built-ins and the rooftop garden.

Engineering consulting, contract, and leadership work.

EngineerBuilderTechnicalSay hiExplore Reggie’s experience
Work with us · /njuːlænd/

Let’s put that experience to work.

Tell us what you’re developing, improving, or trying to understand.

Discuss a project
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