Digital Analog
Work with ReggieEngineering × FabricationAvailable for consulting & side builds

Reggie
Lund

Engineer & fabricator

Answers “could we build that?” with “yes — but let me check the math first.”

1question: could we build that?tolerances checked0wild ideas said no to1hrsketch → cut list
Ships · Digital

Where digital meets physical.

Strongest where digital and physical meet, with CAD and CNC as his native languages: design it precisely, make it exactly, and build the software when the idea demands it.

Where he’s strongest

The seam between screen and shop floor — model it to the tolerance, then route it on the machine. Software when the idea demands it, never for its own sake.

Check the math. Then build it.
Makes · By hand

Builds things that sound impossible.

Builds things that sound impossible, but are kind of extraordinary. Usually doesn’t mention it. Extraordinary output, minimal fanfare.

On the workbench

The in-progress ones are becoming something better. The waiting ones have a plan.

Minimal fanfare.
How he worksName the problem, then build the fix.
01

Check the math

Before anything gets designed or built, Reggie accounts for the loads, the tolerances, the budget, and the thing that breaks first. The thinking looks slow because it goes all the way through.

02

Find what breaks first

Every build has a weakest link. He finds it on paper, long before it finds you in the real world.

03

Design it precisely

CAD down to the tolerance, which means by the time it reaches the machine it can make it exactly.

04

Make it exactly

CNC, by hand, or a little software when the idea demands it. He actually builds the thing.

Ships · Digital

The software.

Products for real people solving real problems — and the scrappy internal tools built when nothing off the shelf quite fit.

01
★ Featured

10:02

Fans pay to shape the setlist, in real time — the request economy, engineered.

A concert needs a backend that behaves under a thousand simultaneous taps. 10:02 is that system: a band-curated setlist, paid requests surfacing on a live dashboard, the split settling automatically the instant a song lands. The kind of build where the math — concurrency, money, timing — has to be right before the lights go down.

In Progress
Childcare that doubles as a lab — vetted sitters who run a STEM experiment at the table.A two-sided marketplace with real logistics underneath: parents browse by activity and age, sitters list the experiments they can run, and trust gets engineered into both sides. The “could we build that?” instinct pointed at an everyday afternoon — and turned it into a kitchen-table lab.
MarketplaceTwo-sidedSystemsView
StemSitters preview
Uber for home improvement — tap a job, get a pro, or the exact steps to DIY it.The shared Nulund concept seen from the engineering bench: every home job decomposed into a cut list. Tap the job; either a pro shows up or the precise sequence to do it yourself does. The bridge between “I could build that” and “here’s exactly how.”
ConceptSystemsDIYView
HammerDo preview
Makes · By hand

The real thing.

Off the clock, the same brain that names the problem cuts the joinery. Done, in progress, and a few that are waiting for the right idea.

02
★ Featured

Lightest Production Bike in the World

A bike that sounds impossible on paper — and then exists.

The kind of build he does and barely mentions. Every gram argued for, every tube’s load run twice, the whole frame engineered to the edge of what will still stand up under a real rider. Extraordinary output; he’d rather show you the cut list than talk about it.

Engineering
The structural half of the rooftop — what actually holds the weight of the idea.Where the product side sees planters and a place to sit, Reggie sees point loads, waterproofing and the question of what the roof can really carry. The structural engineering behind the aesthetics — he runs the math so the nice version is allowed to exist.
StructuralLoadsCollaboration
Work with us

Got a weird sketch and a vague deadline? Good. Bring it.

Give Reggie the thing nobody’s sure can be built. He’ll check the math, figure out what breaks first, and make it stand up. If the job is bigger than one pair of hands, there’s another pair right behind him.

Or maybe you need a few of us. Even better.
← All of us